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Rebrand - 5 Elements



The symbol of INFINITY is the concept behind ATV’s logo. This is part of the 5 elements animation of traditional Chinese philosophy of zen.

The challenge is to let the CG liquid to splash out in free-form, yet gradually forms the symbol of infinity is a continuous flowing of water.

It requires tremendous imagination because you do not have a reference in real life on how will it look if a stream of liquid to flow in the air having no source of emitting.

Well, this is out ecpertise: to make the impossible possible.

Earth version

Wood version

Gold version

Fire version

Main version

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