Ultimune Power
Shiseido | Haitang Bay International Duty Free Complex, Sanya
The Shiseido Red Ginza Street pop-up in Haitang Bay invited guests to “check-in to the future of skincare”. The pop-up occupied the central atrium space and was considered a milestone for Shiseido and CDFG’s partnership.
The activation featured a dazzling blend of beauty and technology. The first stop was a registration zone where guests received a unique QR code to be used for the duration of their experiential journey. This was followed by an interactive game where customers levelled up their ‘eye power’ by completing various checkpoints throughout the booth.
