SENSE beauty
Shiseido | Changi airport, Singapore
The pop-up store, which has been inspired by the Shiseido Forest Valley experience in Jewel, gives travellers a preview of the multi-sensorial art installation and SENSE activation.
The interactive experience utilises a series of digital touchpoints for travellers to learn more about Shiseido’s hero skincare products. The pop-up introduces state of the art technology such as augmented POS messaging via a QR code scan, as well as a virtual experience unique to each guest. These attractions are designed to immerses travellers in the Shiseido brand story by stimulating the senses and experimenting with new levels of consumer engagement in the captive airport space.
