Scandinavian Journey

TUMI

TUMI unveils the ‘TUMI Scandinavian Lodge’ pop-up in Pacific Place, Hong Kong, celebrates the brand’s Fall 2018 collection inspired by the Scandinavian landscapes.

The lodge highlights the first-ever personalized fashion ‘My Avatar’ experience to the city, where guests can create their own digital avatars and enjoy a virtual adventure all over the world without setting foot on a plane.

1,500+ guests had created their own personalized avatar video either embark on a helicopter journey to experience TUMI’s flagship store on Madison Avenue in New York City or get whisked away to dance around the beautiful landscapes of Scandinavia.