Client:
Laneige


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美白, Make up, Anti-aging

Laneige

Capturing liquid with camera is extremely difficult. Heavy lighting gears, phantom ultra-high speed camera, and unpredictability all contribute to the production challenge. The alternative is to use CG liquid.

The advantage of using CG for liquid is you can achieve virtually anything shape you like. You can “direct” how the liquid “performs”. And you can do something whats is impossible to shoot.

This commercial is a prefect marriage of CG liquid and the beautiful talent. Therefore delivering its strong marketing message of its beauty product.

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